Customer Development Methodology - Lunch & Learn

Bring your lunch and learn how to target that ideal customer!

Knowing your market and buyer type (better) changes how you evaluate customer needs and helps to better position your product; often resulting in dramatically different sales and marketing strategies. Many new products/service focus prematurely on the "mainstream" market opportunity; the Technology Adoption Life Cycle (TALC) explains the demographic and psychological characteristics of the all-important early adopters.

Monday, November 30, 2015 - 12:00pm to 1:30pm
Western Economic Diversification Canada