Bring your lunch and learn how to target that ideal customer!

Knowing your market and buyer type (better) changes how you evaluate customer needs and helps to better position your product; often resulting in dramatically different sales and marketing strategies. Many new products/service focus prematurely on the "mainstream" market opportunity; the Technology Adoption Life Cycle (TALC) explains the demographic and psychological characteristics of the all-important early adopters.

Work with the Value Proposition Canvas to better understand the customer pains and gains of your product/service. Use the four steps Customer Development framework to discover and validate product market fit. 

Speaker: Graham Truax, Executive in Residence, Innovation Island

For more information and to register, please contact: Innovation Island I 250.753.8324 I infoatinnovationisland [dot] ca

To be held at Community Futures Alberni-Clayoquot.


Monday, November 30, 2015 - 12:00pm to 1:30pm
Western Economic Diversification Canada